SMG BLOG

Four Chairs. One Movement.

Four Chairs. One Movement.

Four Chairs. One Movement.

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Something small just happened.
And it means everything.

The very first need was posted on CU I Do by Mt. Zion Indianapolis Credit Union - a tiny, faith-based credit union with just 248 members and $1.3M in assets.

They didn’t ask for much.

Just four chairs.
Total cost: $298.

And within days, those chairs were spoken for.

FORUM Credit Union, a $2.3B credit union in Indiana, stepped up without hesitation.

Their CEO, Doug True, said it best:
_“We are supportive of the CU IDO registry and hoping this first request fulfillment helps spur further support and activity.”_

That’s it.
That’s the movement.

But to understand why this matters, you have to go back to the beginning.

CU I Do was inspired by a story that is rare in the movement today - the story of a de novo credit union.

A brand-new charter.
A CEO who is also employee number one.
A leader so committed to serving their community that they max out personal credit cards just to open the doors.

A laptop.
A printer.
A desk.
The basics.

Individually, none of it is expensive.
But together? It’s overwhelming.

And it raises a simple question:

What if they didn’t have to do it alone? What if we built a bridal registry for small credit unions?

That’s where CU I Do comes in.

Not as charity.
Not as a handout.
But as a living expression of Cooperative Principle #6: Cooperation Among Cooperatives.

Because small credit unions don’t fail from lack of passion.
They don’t fail from lack of purpose.

They struggle under the weight of a thousand small needs that add up.

And here’s the truth:
For a $2.3B credit union, $298 is nothing.

But for a $1.3M credit union?
It’s four chairs.
It’s dignity.
It’s a place for members to sit.
It’s a signal that someone sees them.

This is how we build something bigger.

One need.
One response.
One relationship at a time.

Today, it’s four chairs in Indianapolis.
Tomorrow, it could be a copy machine in New Mexico.
A laptop in Louisiana.
A lifeline for a credit union that refuses to give up on its community.

CU I Do isn’t just a website.

It’s a reminder.

That “people helping people” was never meant to be a tagline.
It was meant to be a system.

And now it is.

See the needs or support one today:
https://www.creditunionido.com/needs

credit-union-culture, credit-union-leadership, credit-union-team-engagement

GET SOME GOOD.

Smart ideas • Industry perspective • Research • A little encouragement • Occasionally a joke • Always something worth reading.

GET SOME GOOD.

Smart ideas • Industry perspective • Research • A little encouragement
Occasionally a joke • Always something worth reading.

GET SOME GOOD.

Smart ideas • Industry perspective • Research
A little encouragement • Occasionally a joke
Always something worth reading.

© 2026 So Much Good — formerly Your Marketing Co. All rights reserved.

© 2026 So Much Good — formerly Your Marketing Co. All rights reserved.

© 2026 So Much Good — formerly Your Marketing Co. All rights reserved.