Same people. Same work. Same phone number. New name.

We spent eighteen years as Your Marketing Co. It was an honest name — we were the marketing department a lot of credit unions couldn’t afford to build in house, and “your marketing” said exactly that.

But it described what we sold, not what we’re for.

What we’re for is credit unions doing so much good.

Not marketing for its own sake. Not more campaigns, more activity, more motion mistaken for momentum. Credit unions that matter to their members, stay independent, and don’t end up as someone else’s merger headline.

That’s the job. So that’s the name.

What’s actually changing

The website. The logo. The email addresses.

That’s the list.

What isn’t

Same team. Same leadership. Same clients. Same contracts. Same phone number. Same people answering it.

If you worked with YMC, you work with So Much Good. Nothing about your engagement changes, and nobody needs to sign anything.

A few practical things

• Our website is now somuchgood.com. Old yourmarketing.co links will redirect, so nothing you’ve bookmarked will break.

• Our email addresses have changed. Please update your address book — everyone’s address is now the same name at somuchgood.com.

• The Learning Resource Center is where it’s always been, with everything still in it.

• Invoices and contracts will start showing the new name. Same entity, same terms.

Why “So Much Good”

Because “good” is a word people use when they’re being polite about work that didn’t do anything.

We’d rather take it back. Good work moves an organization. Good strategy makes the hard call obvious. Good marketing makes a credit union impossible to ignore.

There’s so much good a credit union can do when someone helps it solve the right problem first.

We think that’s good.

Still have a question about the change?